1962 
Introduction of Poly Blonde, the first colouration and lightening line especially designed for blondes.

1974 
Poly Blonde's first major re-launch: indulging the hair with indispensable Protein Care.

1980-1992
Re-launches with several packaging-reworks. Care Balm and Highlights Light and Super enhance the Poly Blonde range

1996
Introduction of a modernised Poly Blonde formula with a caring treatment enriched with camomile to shield the hair structure and to ensure supple, radiant and shining hair.

2000
Poly Blonde also launches Easy Highlights, the first to feature the patented Easy Highlight Applicator, which allows easy application and provides individual blonde highlights full of radiance.

2006
Intensive-Lightener L1 re-launch with a new ammonia-free formula that offers intensive lightening without any unpleasant odours.

Launch of the first Duo Colour Highlights with the Duo Colour Applicator Bottles (patent pending).

The Blonding Cremes are enhanced with Volume Lift Complex, giving you up to 40% more volume* to Ash and Pearl colours.

*compared to the Blonding Creme without Volume Lift Complex.